Every limit, requirement, and fix in one place: the same numbers publishing actually enforces.
The composer's counters use these exact numbers: going over gets trimmed or rejected at publish.
| Platform | Caption | Title | Alt text |
|---|---|---|---|
| 2,200 | None | 1,000 | |
| 5,000 | None | No cap | |
| 3,000 | 400 | No cap | |
| Google Business | 1,500 | None | No cap |
| X | 280 | None | 1,000 |
| TikTok | 2,200 | 90 | No cap |
| YouTube | 5,000 | 100 | No cap |
| 500 | 100 | 500 | |
| Threads | 500 | None | No cap |
Per connected account, on a rolling 24-hour window. A post that hits the cap fails with a clear message and can be retried after the window clears.
50
posts / day
25
posts / day
150
posts / day
10
posts / day
15
posts / day
10
posts / day
20
posts / day
50
posts / day
Supported formats and maximums per platform. Media outside these gets rejected by the platform at publish time.
| Platform | Image formats | Max image size | Video formats | Max video length |
|---|---|---|---|---|
| PNG, JPG, GIF | No stated limit | MP4, MOV | 15 min | |
| JPG, PNG, GIF, WebP | No stated limit | MP4 | 1 min 30 sec | |
| JPG, PNG, GIF | No stated limit | MP4, WebM, MKV | 10 min | |
| Google Business | No stated limit | No stated limit | Not supported | Not supported |
| X | JPG, PNG, GIF, WebP | 5 MB | MP4 | 2 min 20 sec |
| TikTok | JPG, WebP | No stated limit | MP4, WebM, MOV | 10 min |
| YouTube | Not supported | Not supported | any video format | No stated limit |
| BMP, JPG, PNG, TIFF, GIF, WebP | 20 MB | MP4, MOV, M4V | 15 min | |
| Threads | JPG, PNG | 8 MB | MP4, MOV | 5 min |
Instagram aspect ratios: square 1:1 · portrait 4:5 (best for feed) · landscape 1.91:1 · Stories/Reels 9:16. Images outside 4:5 – 1.91:1 are rejected: 1080×1350 is the safe default.
Enforced per-platform video limits. A video outside these gets rejected by the platform at publish time. Zolyp checks what it can (duration, size, format) before scheduling.
| Platform | Formats | Max size | Duration | Frame rate | Resolution / aspect |
|---|---|---|---|---|---|
| MP4, MOV | 300 MB | 3s – 15 min | 23–60 fps | up to 1920px wide · 0.01:1 to 10:1 (9:16 recommended) | |
| MP4 | No stated limit | 3s – 1 min 30s | 24–60 fps | 9:16 | |
| MP4, WebM, MKV | 5 GB | 3s – 10 min | 10–60 fps | 256–4096px wide · 1:2.4 to 2.4:1 | |
| X | MP4 | No stated limit | 0.5s – 2 min 20s | up to 60 fps | 32–1920px wide · 1:3 to 3:1 |
| TikTok | MP4, WebM, MOV | 4 GB | up to 10 min | 23–60 fps | 360–4096px wide |
| YouTube | Any video format | 256 GB | No stated limit | No stated limit | No stated limit |
| MP4, MOV, M4V | 1 GB | 4s – 15 min | No stated limit | between 1:2 and 1.91:1 (1:1, 2:3, 4:5 or 9:16 recommended) | |
| Threads | MP4, MOV | 1 GB | up to 5 min | 23–60 fps | up to 1920px wide · 0.01:1 to 10:1 (9:16 recommended) |
H.264 or HEVC video · AAC audio ≤48 kHz · video bitrate ≤25 Mbps.
Published as a Reel — 9:16 vertical, 1080×1920 recommended.
Bitrate 192 kbps – 30 Mbps.
H.264 High Profile + AAC LC · closed GOP, progressive scan. Premium accounts get up to 4 hours and 1 GB+.
10 min is the API maximum — many accounts are capped at 3 or 5 min by TikTok itself. H.264 recommended.
Custom thumbnails apply to standard videos only, not Shorts.
H.264 or HEVC video · AAC audio ≤48 kHz · video bitrate ≤100 Mbps.
What each platform needs before a post can go out: the same checks publishing runs.
Reading, replying to, and deleting comments from the post details drawer works on these platforms.
On Instagram you can reply to existing comments, but starting a new top-level comment isn't allowed by Instagram itself. TikTok has no public comments API.
What happens after a post goes out: retrying a failure, and taking a live post down.
Retrying a failed post
Unpublishing a live post
Unpublish (on the post card's menu) deletes the live copy from the platform. The post itself stays in Zolyp, ready to edit or re-send. Platforms that allow it:
Instagram and TikTok don't allow deleting a published post from outside their apps. Remove those in the app itself. Google Business and Pinterest posts can't be removed from here either.
What each plan includes. Credits reset monthly.
| Plan | Brands | Image credits / mo | Video credits / mo | Text credits / mo | Campaigns | Research |
|---|---|---|---|---|---|---|
| Starter | 1 | 128 | 200 | 64 | No | No |
| Growth | 1 | 480 | 600 | 240 | ✓ | ✓ |
| Pro | 2 | 1,000 | 1,500 | 500 | ✓ | ✓ |
| Business | 5 | 2,500 | 4,000 | 1,250 | ✓ | ✓ |
| Enterprise | 10 | 5,000 | 6,000 | 2,500 | ✓ | ✓ |
Text credits cover AI prompts: composing, rewriting, or adapting a caption, “Fix with a note”, research, and chatting with your AI team each cost 1 credit per run, a separate pool from image credits, so prompts never eat into your image allowance. Image renders cost 2–8 credits depending on quality. Failed runs are never charged.
The three pools never cross, so running out of one doesn’t stop the others: with no image credits left you can still generate video, write captions, schedule, and publish. Scheduling and publishing posts you’ve already made never costs credits at all. Image and video credits can be topped up separately. A top-up balance never expires and is only spent once that month’s allowance is gone. Text credits have no top-up; a bigger monthly allowance means moving up a plan.
On the 3-day free trial you get 6 images, 3 posts, and 20 prompt credits. Video generation isn’t included until you upgrade, and trial allowances can’t be topped up.
Every failure shows a plain-language reason on the post card. Here's what the common ones mean and how to fix them.
Connection expired or revoked
Session expired, password changed on the platform, token invalid, “Unauthorized”.
Go to Connections, reconnect the account, and approve all requested permissions. If you recently changed the platform password, this is always the fix.
Account blocked on the platform
Account suspended, temporarily locked, restricted, or flagged as spam.
This must be resolved on the platform itself (facebook.com, x.com, the Instagram app…). Zolyp can't lift a platform restriction. Reconnect after it's cleared.
Media doesn't fit the platform
Wrong aspect ratio, unsupported size or format, video too long, image-only post sent to a video platform.
Check the media requirements and platform rules above, adjust the media (or drop the platform from the post), then retry.
Daily limit or rate limit reached
The platform's daily posting cap is used up, or requests are briefly rate-limited.
These clear on their own: daily caps roll over on a 24-hour window (YouTube resets at midnight UTC). Failed posts retry automatically where it's safe to.
Temporary platform errors
“Service unavailable”, “temporary issue”, unexpected platform-side errors.
Nothing is wrong with your post. Wait a few minutes and retry. These almost always clear.
A post that failed on one platform can still be live on the others. Its analytics and comments keep working for the platforms that published. Retry only re-sends the platforms that failed.